Rucha . K

Visual Designer.

branding

PHOTOGRAPHY

illustration

PACKAGING

Designing bold visual identities and digital experiences for brands with a story worth telling.

And also

i love cats

services.

From building brands with a little personality to designing packaging, and playing around with type, I like making things that feel a little unexpected, a little curious, and very them.

MY RESUME!

visual identity

SOCIAL MEDIA

art direction

ILLUSTRATION

✰
earn trust
✰
raise your round
✰
look the part
✰
move with clarity
✰
stand out
✰
get taken seriously

✰
earn trust
✰
raise your round
✰
look the part
✰
move with clarity
✰
stand out
✰
get taken seriously

SELECTED WORKS.

Tuborg Still Got It , a visual identity celebrating youthful adda culture, confident nostalgia, and the things that never go out of style.

TUBORG STILL GOT IT CAMPAIGN

CAMPIAGN , ILLUSTRATION 2025

TUBORG STILL GOT IT CAMPAIGN

CAMPIAGN , ILLUSTRATION 2026

ODDLY is a character-led sock brand that turns everyday essentials into expressive designs through illustration, pattern, colour and personality.

ODDLY VISUAL IDENTITY

BRAND IDENTITY, ILLUSTRATION 2026

TRUE STORY DIY KIT

SURFACE ILLUSTRATION 2026

TRUE STORY DIY KIT

SURFACE PACKAGING ILLUSTRATION 2026

The True Story Modak Hamper is an illustrated surface packaging project that brings together festive Indian motifs and playful visuals to celebrate the joy of making modaks at home.

BAAGHI is a visual manifesto disguised as a magazine. Focused on the rise of Indian graffiti, this 16-page publication explores public walls as sites of resistance where art, politics, and identity collide.

BAAGHI

EDITORIAL DESIGN 2024