INTERNSHIP PROJECT
1 week
Aug 2026
VAANI STUDIO , MUMBAI
True Story Modak DIY Hamper
Packaging Design · Illustration · Festive Gifting
Design a festive DIY Modak Hamper for True Story that celebrates the joy of making modaks at home. The objective was to create engaging, visually appealing packaging that captures the warmth and nostalgia of Indian festive traditions while maintaining a playful, contemporary brand identity.
The design aimed to make the hamper feel more than just a product, creating a thoughtful gifting experience that brings people closer to the traditions, creativity and joy of festive preparation.
WHAT IS TRUE STORY?
True Story Organics is an Indian organic food brand under Gulab Oils & Foods Pvt. Ltd., associated with Ahmedabad, Gujarat. Launched in 2022 by Dishit Nathwani, the brand focuses on making organic food staples more accessible to Indian consumers.
PROCESS
DIRECTION
01. Initial Sketches — Procreate
Explored initial illustration concepts in Procreate, experimenting with festive motifs, modak-making elements, and compositions to establish the visual direction for the hamper.
02. Coloured Sketches
Developed the selected sketches with colour explorations, refining the palette, visual hierarchy, and placement of elements to create a cohesive and playful illustration style.
03. Final Vectorised Artwork
Translated the approved illustrations into clean, vectorised and colourised artwork, refining the details and compositions for consistency and application across the packaging surfaces.
04. Packaging Applications
Applied the final illustrations to the hamper packaging, bringing the visual identity to life through product mockups and exploring how the artwork worked across the physical pack.
05. Brand Rollout — Blinkit & Creators
The final hamper extended beyond packaging into its brand rollout, with product visibility on Blinkit and content shared by creators, bringing the festive DIY experience to a wider audience.
