Adidas x D.O.N/ Retail and branding
2025
When
Feb 2025
Collaborative project by:
Rucha Kshirsagar,
Ananya Mehrotra,
Sara Deshpande,
Shambhavi Kulkarni,
Urvee Patil,
Prashansa Keshri
For Who?
This project targets basketball enthusiasts and urban youth consumers who engage with performance wear as lifestyle expression. It also addresses mall visitors and retail audiences seeking immersive brand experiences that combine product interaction with storytelling and spatial engagement.
The Adidas x D.O.N Pop-Up Store is an experiential retail installation that translates athletic movement into spatial storytelling. Rooted in the concept “Shift The Angle,” the design draws from Donovan Mitchell’s explosive gameplay and Adidas’ culture of innovation and performance.
The project positions retail as an immersive brand encounter, where product, architecture, and storytelling merge to create an emotionally engaging customer experience.
How might we design a retail installation that encourages movement,
exploration, and interaction while communicating Adidas’
performance driven brand identity?
MOODBOARD
ROUGH MODEL
BRANDING ELEMENTS
The branding for the Adidas × Donovan Mitchell collaboration draws from the concept of “Shift the Angle.” Bold gradients, angular layouts, and dynamic photography reflect Mitchell’s explosive agility on court.
The typography is sharp and minimal, allowing the athlete’s energy and the shoe’s design to take center stage.
FINAL MODEL
3D MODEL (BLENDER)
